Should Facebook be regulated?
Frustration with the constant tweaks to Facebook’s privacy policy is nothing new — but experts say they believe the situation is getting worse because now it’s a challenge to even understand what a...
View ArticleHearing the call for protecting personal information online
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Would you be in favor of...
View ArticleForging relationships: How CME Group uses social media
Today’s Q-and-A is with Allan Schoenberg, director of corporate communications at CME Group. Schoenberg and his team help manage the development and execution of global corporate communications for the...
View ArticlePharma, medial device leaders fret about social media's lack of...
“This is America. We’re talking about speech. Unless something’s really wrong, why not?” Panel experts voiced their support for allowing drug and health care companies to access the power of social...
View ArticleNo more excuses for pharma to put off using social media
This post was written by SmartBrief’s Elizabeth Collins. The pharmaceutical companies that say they are waiting for the Food and Drug Administration to issue new guidance on how to handle drug...
View ArticleAndy’s Answers: How Johnson & Johnson uses social media in highly regulated...
It can be challenging for anyone to get started in social media. It’s even tougher when you’re at a large company — and even tougher still when you’re at a large company in a highly regulated industry....
View ArticleAndy’s Answers: How (and why) to make a habit of disclosure in social media
Since the FTC updated their social media guidelines last year, a lot of social marketers have a lot of questions about staying legal. The bottom line: It all comes down to proper disclosure. In his...
View ArticleAre your social promotions legally compliant?
Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business...
View ArticleFactors to consider when selecting a company headquarters
Where a business is headquartered can make a huge difference in the skill level of your employees, in raising capital and attracting customers — as well as have a significant impact on your bottom...
View ArticleDay 3 at Davos
Welcome to Day 3 of SmartBrief’s roundup of financial news coming out of the World Economic Forum’s Annual Meeting in Davos, Switzerland. Blankfein on the reality of regulation: Goldman Sachs chairman...
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